Furkan Özkaya

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Tiendahouse

Year
2022
Location
Chile
Discipline
Brand identity & web
Credits
Brand strategy — Dana Montenegro

Tiendahouse stands as a pioneering smart logistics management startup, firmly rooted in the belief that the collaborative economy represents a powerful avenue to ensure both the sustainable advancement of society and the prosperity of the businesses it serves.

Following its successful initiatives, it found itself at a critical juncture. While it had been orchestrating the seamless facilitation of logistics processes for businesses large and small, it had come to realize that its existing branding and visual identity were no longer up to the task.

What was required was a comprehensive transformation — a logo and identity that radiated friendliness, trust, modernity, and an innate closeness that could authentically capture the essence of the brand. This compelling need led to a meticulously designed and strategically conceived branding process that would effectively mirror the values and character of Tiendahouse, as a dynamic entity within the realm of smart logistics management.

Scope

  • Brand identity
  • Color palette
  • Typography
  • Symbol
  • Slogan
  • Visual identity
  • Look & feel
  • Packaging
  • Printing
  • Web UI/UX

Tools

  • Adobe Illustrator
  • Adobe Photoshop
  • Figma
Tiendahouse logo
Tiendahouse — Brand identity & web
Tiendahouse — Brand identity & web
Tiendahouse — Brand identity & web
Tiendahouse — Brand identity & web
Tiendahouse — Brand identity & web
Tiendahouse — Brand identity & web
Tiendahouse — Brand identity & web
Tiendahouse — Brand identity & web
Tiendahouse — Brand identity & web

Next

Başka OyunArt direction & packaging, 2023